Gold has long been recognized for its luxurious and beautifying properties, worldwide, and in various cultures. For instance, Egyptians believed the healing powers of gold could cure all forms of physical, mental and spiritual ailments. It is believed that Cleopatra wore pure gold for a radiant and youthful complexion. Romans used gold preparations for treatment of skin lesions and sores, and in ancient Chinese medicine, gold was the secret to youthful skin, as empresses would apply gold massages on their face. Today, gold is used in the treatment and rejuvenation of skin.
In its purest state, gold is referred to as 24-karat gold. Since gold is one of the softest metals, the skin easily absorbs it. Gold boosts blood flow to the area being treated, and this speeds cellular process and activates regeneration. An increase in blood circulation also helps hydrate and maintain the skin’s moisture level, leads to reduction in acne and other skin ailments. Gold’s many benefits include: glowing skin, restoring elasticity, slowing down collagen depletion and the breakdown of elastin to prevent sagging skin. It also stimulates cellular growth to regenerate healthy, firm skin cells and provide a tightening effect. Gold also has antibacterial and anti-inflammatory properties, as well as recreating broken cellular connections, which translates into fine lines and wrinkles being diminished with its use.